Oliver Barry, CRS, GRI
Begin forwarded message:
From: Woody Bass <gatorrrrrr@gmail.com>
Date: September 5, 2012 5:30:00 AM CDT
To: gatornews@googlegroups.com
Subject: [gatornews] Gainesville.com: Texas A&M: We didn't authorize billboard dissing Gators
Reply-To: gatornews+owners@googlegroups.com
--Gator fans aren't the only ones upset about a new billboard saying that Gainesville has been "annexed by the Aggie Nation."
It turns out that Texas A&M University officials didn't authorize the sign and believe it might be a case of trademark infringement.
The billboard at 13th Street and 53rd Avenue says that new Southeastern Conference member Texas A&M has the "Best Academics & Cleanest Program" in the conference. It includes the line, "Real Football. Real Tradition."
Texas A&M is hosting the Gators on Saturday in the Aggies' first conference game. The billboard is "not in line with how we have handled our transition to the SEC," said Jason Cook, Texas A&M's vice president for marketing and communications.
"We have no idea about the origin of the billboard, but it's certainly something that we take very seriously," he said.
The sign appears to be a case of trademark infringement, he said. The university is working with Clear Channel Outdoor, the company that owns the billboard, to determine who ordered the sign. A message to Clear Channel wasn't immediately returned.
UPDATE: Clear Channel is taking down the billboard, said Jim Cullinan, head of communications for the company. A Houston media company representing a group called Aggie Nation bought the billboard, he said.
Clear Channel has been unable to get in touch with Aggie Nation to get a response to the trademark claim, he said, so the company is immediately removing the billboard.
"To protect any trademark we'll take it down, and if they resolve it, we're happy to put it back up," he said.
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