Gainesville Sun article stated that the UF Bookstore is repeatedly
selling out of these PopTarts.
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Sent:Thu, 23 Aug 2012 15:31:59 -0400
Subject:[gatornews] Gator Pop tarts one of five collegiate brands (we
get strawberry)
POP-TARTS PARTNERS WITH COLLEGES IN SPORTY PROMOTION
By Rebecca Stropoli [1] | The Exchange [2] – 2 hours 0
minutes ago
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* [4]
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Just in time for college football season, five states will see a
sporty change to a time-honored breakfast treat: the sticky-sweet,
packaged pastry known as the Pop-Tart. Kellogg's (K [5]) perpetually
popular product -- which first hit grocery shelves nearly 50 years
ago -- will honor five college football teams by embossing their
logos atop the frosting of specially named specimens set to roll out
in early September.
The schools partnered with in this deal: the University of North
Carolina (Tar Heel Berry Pop-Tart), the University of Florida
(Florida Gators' Strawberry), University of Georgia (Bulldog Berry),
University of Michigan (Go Blue Strawberry) and the Arkansas
Razorbacks (Razorback Red). Consumers looking for an actual new
flavor as part of this promotion may be disappointed, as all of these
choices are just versions of one: strawberry.
According to Dick Podiak, Kellogg's marketing director for
Pop-Tarts, there is no specific time frame for this promotion; the
push will last as long as the Tarts are available. Consumers who
don't live in one of the five states featuring the products on
grocery shelves can get in on the action by ordering them online
[6].
HEALTHY POP-TARTS SALES
Kellogg's earlier this month reported second quarter earnings that
beat Wall Street expectations, even as rising commodity costs
(including the spike in corn due to the ongoing drought in the
Midwest) and continuing weakness in Europe led to a 12% drop in net
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