Monday, August 3, 2015

Re: [gatortalk] FW: [gatornews] [SUN]: UF pushing to improve in-game revenue

no.. they'' eventually increase ticket$$.  but right now they are just trying to sell more tickets and fill up the stadium

On Mon, Aug 3, 2015 at 2:31 PM, Oliver Barry <oliver@bobparks.com> wrote:

Eep!!  Improve in-game revenue?

If this means they want more butts in the seats, ok. 

If it means they are going to start charging $10.00 for a $3.00 coke… That's really worth $.75 forget it!

After reading the article I think they mean more butts in the seats.

My butt will be there for at least one game this season.

It'll be in Kentucky's stadium too.

 

 

Oliver Barry, CRS, GRI

Bob Parks Realty, LLC

Real Estate Broker

145 Maple Row Blvd

Hendersonville TN 37075

Phone: 615-826-4040

Mobile: 615-972-4239

barryo@realtracs.com

 

From: gatornews@googlegroups.com [mailto:gatornews@googlegroups.com] On Behalf Of Shane Ford
Sent: Monday, August 03, 2015 7:23 AM
To: GatorNews
Subject: [gatornews] [SUN]: UF pushing to improve in-game revenue

 

UF pushing to improve in-game revenue



Scenes from the sidelines during the game between Florida and Eastern Kentucky at Ben Hill Griffin Stadium on Nov. 22, 2014. Florida defeated Eastern Kentucky 52-3.

Matt Stamey/Gainesville Sun

By Kevin Brockway
Gainesville SUN Staff writer

Published: Sunday, August 2, 2015 at 7:11 p.m.
Last Modified: Sunday, August 2, 2015 at 7:11 p.m.

There's a new offensive-oriented coach, new facilities and a new reason for optimism for the Florida football program.

How will it translate from a revenue standpoint? With the season fast approaching, Florida is making a push to get attendance back at full capacity and improve in-game revenue at The Swamp this season.

Last season, Florida made $93,300 in six home dates (minus the Idaho rainout), down from $600,000 in six home dates the season before. In Florida's annual operating budget, the school cited a reduction in luxury ticket and season ticket sales and an increase in guarantees and season ticket prices as reasons for the decline.

Florida associate athletic director Mike Hill said luxury suites at Ben Hill Griffin Stadium are sold out. The issue, Hill says, stems more from premium seating.

"We still have some premium seats that we have to move that are up in the champions club and in the touchdown terrace," Hill said. "And sales for those seats are comparable to the last couple of years."

Florida went 3-3 at The Swamp last season, losing at home to LSU, Missouri and South Carolina. That prompted a coaching change from Will Muschamp to former Colorado State coach and Alabama offensive coordinator Jim McElwain.

Hill said the coaching change hasn't resulted in significant bump in ticket sales to this point. But there is still time to make a push on sales this month before Florida opens the season Sept. 5 against New Mexico State. The school launched a Twitter campaign last Monday, "This Gator will be in The Swamp", that resulted in a 7,000 boost in student ticket sales.

Florida's sales staff has partnered with IMG Learfield to help sell general and premium seating.

"We had a very busy August last year and we expect that to be the case again with practice starting next week (this Thursday) and the excitement that's building," Hill said last week. "That's typically when sales start to heat up again."

While in-game revenue declined sharply, Florida's football ticket revenue remained steady, at $21.4 million in 2014 compared to $22.5 million the season before.

"Fortunately last year we were able to stabilize our season ticket sales and we're trying to build upon that this year," Hill said. "We had some attrition a year ago but we brought about new season ticket holders which replaced those who had left after a 4-8 season. It was really impressive. I think we were only a couple of hundred tickets off of the previous years season ticket sales."

Florida sold out 137 straight football games from 1990-2010, a streak likely to be unmatched in an improved technological era. More college football games are available than ever on television, resulting in greater media revenue streams for power conferences and their members. With the launch of the SEC Network, Florida made $31.1 million in conference revenue sharing in June, an increase of more than $8 million from the season before.

Along with schools throughout the country, Florida has invested to improve the in-game fan experience at The Swamp by increasing wireless signal coverage and capacity. An antenna system within the stadium has resulted in fewer dead spots, allowing fans to interact on their smartphones.

"It's been successful but that's a never-ending process," Hill said. "You are constantly tweaking that system to make sure that if you have any zones in the stadium or any gaps where people are having some struggles, that we can address that in some way. But it's been very, very well received and we continue to upgrade that again for this coming year."

Hill said there are a handful of other fan initiatives that Florida plans to introduce this season.

"We do have a season ticket holders concession cup that we're offering where it's basically a refillable cup for the entire season for season ticket holders," Hill said. "We do have some other initiatives that are awaiting final approval that should have an impact on all fans."

Another factor that could help boost UF's attendance? Florida will open the season with a pair of night kickoffs, 7:30 p.m. vs. New Mexico and 7 p.m. on Sept. 12 against East Carolina. In prior seasons, Florida had been saddled with early to mid-afternoon starts in September. That kept some fans away from the stadium who didn't want to sit in oppressive heat and humidity.

"That's probably the biggest gift we can get," Hill said. "In September the games are so warm and to be able to kick at night, that's huge for our fans … the surveys that we've conducted, it's very clear game times matter to our fans."

Contact Kevin Brockway at 352-374-5054 or brockwk@gvillesun.com. Also check out Brockway's blog at Gatorsports.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Sent From Shane's iPhone

Go Gators!   &   Skål Vikes!

ALPCA #8756 

Europlate #1045

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