This was pretty cool! I wish I'd been there Saturday night.
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From: gatornews@googlegroups.com [mailto:gatornews@googlegroups.com] On Behalf Of Shane Ford
Sent: Tuesday, February 07, 2017 7:36 AM
To: GatorNews
Subject: [gatornews] [SUN]: UF basketball fans get pricey, rare 3-D video treat
UF basketball fans get pricey, rare 3-D video treat
Gators' game against the Kentucky Wildcats on Saturday at Exactech Arena at the Stephen C. O'Connell Center in Gainesville. [UAA Communications photo by Courtney Culbreath]
By Abigail Miller
Gainesville SUN Correspondent
Published: Monday, February 6, 2017 at 4:28 p.m.
Last Modified: Monday, February 6, 2017 at 4:28 p.m.
The 3-D animated video made it appear the basketball court had "opened" to an overhead view of several menacing alligators circling underwater to the "Jaws" theme, and flaunted Florida's recent victories and 2006-2007 NCAA Tournament titles, before one alligator reared its head with a growl and the floor's appearance returned to normal.
The Florida Gators' big win against the Kentucky Wildcats basketball team Saturday wasn't the only thing fans were hyped about after the buzzer.
Before the Gators stormed the court, the UF Athletic Association debuted a pregame projection show onto the court that left fans busily chattering about it on social media.
The 3-D animated video made it appear the basketball court had "opened" to an overhead view of several menacing alligators circling underwater to the "Jaws" theme, and flaunted Florida's recent victories and 2006-2007 NCAA Tournament titles, before one alligator reared its head with a growl and the floor's appearance returned to normal.
Alicia Longworth, assistant athletic director for marketing and promotions at the University Athletic Association, said creating the pregame treat was a 3-year-long process. And it wasn't until she received funding from the UAA's innovation committee in November 2016 that her team was able to get the ball rolling to create the display.
The marketing and promotions team worked with Orlando-based On Event Services for about two months to create the video and rent the necessary equipment to project it onto the court. Longworth said four projectors had to be installed in the O'Connell Center ceiling, and it cost more than $20,000 to put on the spectacle.
Longworth said her team does different things each year to amp up the crowd.
"One of our main goals as a marketing people is to make the fan experience the best it can be," she said.
In the past, they've handed out light sticks or put on laser displays, but Longworth said Saturday night's display is the next big thing.
Although she'd like to use the same show at future games, Longworth said the marketing and promotions team doesn't yet have the funding to support it.
"We hope that in the future, that will include more court projections or whatever the next innovative idea may be," she said.
This link will take you to the video....
· Barry L Alexander
· Rank 0
I wonder how much the equipment costs to buy, we should have something like that at every home game and perhaps other events.
· 14 hours ago
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Go Gators! & Skål Vikes!
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