I’ve been seeing photos of these on facebook, but thought someone was photoshopping a Pop Tarts box.
Odd… but, I want one!
I’ll save it for my granddaughter. J
Oliver Barry CRS,GRI
Real Estate Broker
Bob Parks Realty
Phone: 615-826-4040
Fax: 615-822-2027
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Sent: Thursday, August 23, 2012 2:32 PM
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Subject: [gatornews] Gator Pop tarts one of five collegiate brands (we get strawberry)
Pop-Tarts Partners With Colleges in Sporty Promotion
By Rebecca Stropoli | The Exchange – 2 hours 0 minutes ago
Just in time for college football season, five states will see a sporty change to a time-honored breakfast treat: the sticky-sweet, packaged pastry known as the Pop-Tart. Kellogg's (K) perpetually popular product -- which first hit grocery shelves nearly 50 years ago -- will honor five college football teams by embossing their logos atop the frosting of specially named specimens set to roll out in early September.
The schools partnered with in this deal: the
According to Dick Podiak, Kellogg's marketing director for Pop-Tarts, there is no specific time frame for this promotion; the push will last as long as the Tarts are available. Consumers who don't live in one of the five states featuring the products on grocery shelves can get in on the action by ordering them online.
Healthy Pop-Tarts Sales
Kellogg's earlier this month reported second quarter earnings that beat Wall Street expectations, even as rising commodity costs (including the spike in corn due to the ongoing drought in the Midwest) and continuing weakness in Europe led to a 12% drop in net income. Pop-Tarts were given credit for driving healthy sales in North America; more than 60% of its sales are in the
While roughly 60 percent of Pop-Tarts enthusiasts are children, according to Kellogg's, increasingly frenzied (and continuously budget-conscious) professionals may be helping to give this inexpensive and easily transported breakfast option -- a top seller overall for Kellogg's and a market leader in the shelf stable toaster pastry space -- even more of a boost.
Kellogg's is trading Thursday afternoon at $51; its 52-week range is between $46.33 and $55.30, and shares are essentially flat for the year, up just over 1%.
The edible space is, of course, littered with promotional tie-ins that have had varied success over the decades, but the college-team tie-up seems to be ripe with untapped possibilities. Blue-devil shaped potato chips for Duke's basketball team, anyone? Wildcat-bat-embossed chocolate bars for
Would you buy a limited edition, sports-team-related food product, or do you think such promotions are gimmicky? Are there any sports-related food products you'd be hungry to see on the grocery shelf? Let us know in the comments section below.
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